Senior Marketing Manager Job Description

Senior marketing managers oversee a company's marketing staff. They ensure that the team is effectively promoting the company and its merchandise and is targeting the right and appropriate audience in their campaigns. They keep their teams motivated and encourage creativity and innovation. They may also be assigned to oversee the sales and public relations departments, as they often work in conjunction with the marketing department.

Although senior marketing executives oversee the marketing teams, they will generally report to a marketing director, making them an intermediate management level. According to the Bureau of Labor Statistics, jobs in advertising and promotion will increase by 9% through 2024, adding about 19,700 jobs to these sectors.

Duties and responsibilities of the senior marketing manager

A senior marketing manager has many duties and responsibilities. Although specific positions determine the commitments of a senior marketing manager, there are several primary responsibilities common to this occupation. A review of the current worklists identified the following key tasks and responsibilities.

Conduct market research

Senior marketing managers are responsible for obtaining market research, such as current trends in their niche and the needs and wishes of consumers. This allows the Senior Marketing Manager to create a target audience and create targeted campaigns and promotions for this customer group. Some senior marketing managers will collect this data on their own by analyzing business reports and conducting surveys or focus groups, while other senior marketing managers will have staff to collect this information, allowing them to focus solely on interpreting the data. data. . They may also have an entire department dedicated to market research.

Implement marketing strategies

Planning and implementing marketing strategies is another important part of the senior marketing manager's job. This can include creating or modifying brand images, reaching a new target audience, and creating a budget to cover all necessary expenses. Senior marketing executives can help with the creative part of the process, but they usually organize the right teams to get each task done and then monitor their progress to make sure strategies are implemented successfully.

Conduct performance analyzes

Senior marketing managers should analyze their marketing team and any other departmental teams they may work with to determine whether or not all staff contribute to the marketing strategies and campaigns they are assigned to. The senior marketing manager should offer assistance and expertise to all staff in distress or left behind. They also need to analyze their campaigns to determine if they are successful or if they might need to tweak them or not.

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